WEBVTT

1
00:00:00.350 --> 00:00:02.507
Facebook prescription drug ads keep getting rejected?

2
00:00:02.727 --> 00:00:05.529
Here are the eight most common reasons, and the fix for each.

3
00:00:06.129 --> 00:00:07.612
First, check the account type.

4
00:00:07.612 --> 00:00:10.480
Ads that only promote a telehealth service, without naming

5
00:00:10.480 --> 00:00:12.507
a drug, don't need written authorization.

6
00:00:12.727 --> 00:00:15.649
Once an ad names, shows or prices a prescription drug, you

7
00:00:15.649 --> 00:00:17.966
need active LegitScript certification and Meta

8
00:00:17.966 --> 00:00:18.671
authorization.

9
00:00:19.171 --> 00:00:22.067
Reasons one to four: inactive certification or a URL

10
00:00:22.067 --> 00:00:25.408
mismatch, and a requested country you are not certified for.

11
00:00:25.628 --> 00:00:28.497
Targeting markets outside the US, Canada and New Zealand,

12
00:00:28.497 --> 00:00:31.466
or a business name or type that doesn't match your licence.

13
00:00:31.966 --> 00:00:34.636
Five to eight: products that can't be advertised at all,

14
00:00:34.636 --> 00:00:36.924
and a missing consult-a-professional disclaimer.

15
00:00:37.144 --> 00:00:39.898
Ad sets not limited to eighteen plus, copy that implies a

16
00:00:39.898 --> 00:00:43.039
health condition, and new ad accounts that were never authorized.

17
00:00:43.539 --> 00:00:46.948
LegitScript charges $975 per website to apply,

18
00:00:46.948 --> 00:00:50.504
non-refundable, and $2,150 a year once approved.

19
00:00:50.504 --> 00:00:54.506
Expediting adds $2,500 but doesn't shorten the review.

20
00:00:54.726 --> 00:00:57.489
Meta's LegitScript route shows a result right away;

21
00:00:57.489 --> 00:01:00.631
manufacturer review usually takes about 48 business hours.

22
00:01:01.131 --> 00:01:04.050
Before you submit, confirm the certification, domain,

23
00:01:04.050 --> 00:01:05.426
countries and legal name,

24
00:01:05.646 --> 00:01:08.725
a clean catalogue, a disclaimer in every ad, eighteen-plus

25
00:01:08.725 --> 00:01:10.848
targeting, and every account authorized.

26
00:01:11.348 --> 00:01:14.064
An agency can smooth review communication, but can't

27
00:01:14.064 --> 00:01:15.213
replace certification.

28
00:01:15.213 --> 00:01:16.780
No one can guarantee approval.

29
00:01:17.000 --> 00:01:22.984
For an eligibility pre-check, contact PandaWM on Telegram

30
00:01:22.984 --> 00:01:27.182
at PANDA0134 or WhatsApp +852 5904 8602.

