Last updated: 2026-10-26 Short answer: full-service digital marketing companies in Dubai typically cover paid media, SEO, websites and analytics. The smart way to brief one is by funnel stage — awareness, consideration, conversion — and to ask which platform and campaign type they would use at each stage and why. This guide gives you that framework, using Google and Meta documentation. 1. Mapping platforms to the funnel Funnel stage Typical channels Example campaign types Awareness YouTube, Meta, TikTok Video, Demand Gen, reach campaigns Consideration YouTube, Discover, Instagram Demand Gen, traffic...