Last updated: 2026-10-26 Short answer: a Google Ads management agency in Australia should set up conversion tracking, structure your campaigns, manage bids and budgets, write and test ads, and report against agreed business outcomes — inside an account your business owns. What you pay Google for clicks and what you pay the agency for its time are two separate bills. Whether you are in Sydney, Melbourne, Brisbane or on the Sunshine Coast, the questions below help you compare proposals on substance rather than on sales promises. 1. What “Google Ads...