Last updated: 2026-10-26 Short answer: Malaysian advertisers usually mix three online advertising platforms — Google Ads to catch existing search demand, Meta for broad social reach and TikTok for short-video discovery. Google Ads is the core of SEM, and it starts with picking a campaign objective and building a focused keyword list. This guide compares the platforms and then zooms in on the Google side. 1. Online advertising platforms at a glance Platform User mindset Good first use Google Search Looking for a solution now Service enquiries, high-intent products YouTube...