熊猫出海编辑团队
LINE is the dominant messaging app in Taiwan, Japan and Thailand. LINE Ads – the LINE Ads Platform, often called LAP – puts your ads in the LINE chat list, LINE VOOM timeline, LINE NEWS, LINE TODAY and partner apps. The search data below comes from Taiwan, where advertisers search in Chinese terms such as “line 廣告” and “line lap 廣告”.
Who LINE Ads suits
- Brands targeting Taiwan, Japan or Thailand.
- E-commerce, retail, F&B, beauty and education.
- Apps and games localized for these markets.
Placements
- Smart Channel at the top of the chat list.
- LINE VOOM feed.
- LINE NEWS / LINE TODAY.
- LINE Ads network partner apps.
Targeting
Demographic estimates, interests, region, OS, plus custom audiences built from LINE Official Account friends, website visitors and lookalikes.
Combining with a LINE Official Account
Many campaigns drive “add friend” actions so you can message customers later. Pair LAP with a well-built Official Account and rich menus.
Setup with PandaWM
- Consultation; localized landing pages are essential.
- Account opening through our agency channel; you own the data.
- Install the LINE Tag.
- Launch campaigns by objective.
Cost factors
LAP runs auctions on CPC/CPM/CPF (friend) bids; cost depends on market and targeting. We confirm in consultation.
Optimization
- Write natively in Traditional Chinese, Japanese or Thai.
- Use square and vertical creatives sized for Smart Channel and VOOM.
- Retarget friends and site visitors.
Search demand snapshot
Semrush data pulled on 6 Nov 2026 (US database unless noted). Volumes are monthly estimates.
| Keyword | Monthly volume | KD | CPC (USD) |
|---|---|---|---|
| line 廣告 | 720 | 16 | 1.85 |
| line lap 廣告 | 140 | 23 | 1.30 |
| line 廣告 投放 | 90 | 22 | 1.65 |
| line 廣告 收費 | 40 | 26 | 0.90 |
| line 廣告 教學 | 30 | n/a | 0.59 |
Frequently asked questions
Does LINE Ads work outside Asia?
LINE’s main markets are Taiwan, Japan and Thailand.
Is LAP the same as LINE Ads?
Yes, LAP is the LINE Ads Platform.
Do I need a LINE Official Account?
Recommended for friend-growth campaigns.
Who owns the data?
You do.
Talk to PandaWM about LINE Ads
PandaWM (熊猫出海) is a Hong Kong overseas advertising agency. We open LINE Ads advertising accounts through our agency channel: the account is registered under the agency, while usage rights and all ad data belong to you. This is not buying, renting or selling accounts. You can choose account opening only or fully managed campaigns, and plans are confirmed after a consultation.
- WhatsApp: https://wa.me/85259048602
- Telegram: https://t.me/PANDA0134
- WeChat: szcwh99 (微信：szcwh99) – or scan the WeChat QR code below
微信扫一扫打赏
支付宝扫一扫打赏
