首页 Facebook推广 2025Meta网络营销FB专用名词汇总解释-Pandafb.AI

2025Meta网络营销FB专用名词汇总解释-Pandafb.AI

2025Meta网络营销专用名词汇总解释Pandafb.AI

摘录自Meta CMO(首席营销官)Alex Schultz的最新著作《Click Here: The Art and Science of Digital Marketing and Advertising》。

为避免翻译不精准而产生歧义,仅提供英文版本。

被誉为Facebook广告的葵花宝典,Meta CMO的《Click Here》已经出版发行

  • ACRUs (activated confirmed registered users)    
  • Affiliate marketers    
  • API (application programming interface)    
  • ARPU average revenue per user)    
  • Banner ad networks    
  • Channel    
  • Conversion    
  • CPC (cost per click)    
  • CPA (cost per action)    
  • CPM (costs per mille)    
  • Creative    
  • CRO (conversion rate optimization)    
  • CRU (confirmed registered user)    
  • CTR (click-through rate)    
  • Display advertising networks    
  • DAU (daily active user)    
  • DM (direct mail)    
  • DSPs (demand-side platforms)    
  • EBITDA (earnings before interest, taxes, depreciation and amortization)  
  • eCPM (expected or estimated costs per mille)    
  • Holdout    
  • ISOs (individual stock options)    
  • LTV (lifetime value)    
  • MAU (monthly active user)    
  • MMM (media mix modelling)    
  • MTA (mail transfer agent)    
  • North Star goal    
  • NUX (new user experience)    
  • Onsite merchandising    
  • Organic search    
  • Organic social    
  • Page rank    
  • Paid search    
  • Paid social    
  • Partner-led channels    
  • P&L (profit and loss)    
  • Pop-over    
  • Pop-under    
  • Post-click conversion    
  • Post-click tracking    
  • Product-led channels    
  • Re-targeting    
  • ROAS (return on ad spend)    
  • ROI (return on investment)    
  • SEM (search engine marketing)    
  • SEO (search engine optimization)    
  • Social media marketing    
  • SMBs (small and medium businesses)    
  • Targeting    
  • Un-targeting    
图片

完整文档下载链接(Google Drive):

https://drive.google.com/file/d/1LvHK5GIrpw6sgn3Cj04qSlpcsEnm0lMa/view?usp=sharing

2025Meta网络营销专用名词汇总解释Pandafb.AI https://www.pandawm.com/ads-pandawm-com/facebook-promotion/2040.html
下一篇

作者: Ainsworth

为您推荐

发表回复

联系我们

联系我们

工作时间:周一至周五,9:00-17:30,节假日休息

关注微信
微信扫一扫关注我们

微信扫一扫关注我们

关注微博
返回顶部