2025Meta网络营销FB专用名词汇总解释-Pandafb.AI

摘录自Meta CMO（首席营销官）Alex Schultz的最新著作《Click Here: The Art and Science of Digital Marketing and Advertising》。

为避免翻译不精准而产生歧义，仅提供英文版本。

被誉为Facebook广告的葵花宝典，Meta CMO的《Click Here》已经出版发行

• ACRUs (activated confirmed registered users)    
• Affiliate marketers    
• API (application programming interface)    
• ARPU average revenue per user)    
• Banner ad networks    
• Channel    
• Conversion    
• CPC (cost per click)    
• CPA (cost per action)    
• CPM (costs per mille)    
• Creative    
• CRO (conversion rate optimization)    
• CRU (confirmed registered user)    
• CTR (click-through rate)    
• Display advertising networks    
• DAU (daily active user)    
• DM (direct mail)    
• DSPs (demand-side platforms)    
• EBITDA (earnings before interest, taxes, depreciation and amortization)  
• eCPM (expected or estimated costs per mille)    
• Holdout    
• ISOs (individual stock options)    
• LTV (lifetime value)    
• MAU (monthly active user)    
• MMM (media mix modelling)    
• MTA (mail transfer agent)    
• North Star goal    
• NUX (new user experience)    
• Onsite merchandising    
• Organic search    
• Organic social    
• Page rank    
• Paid search    
• Paid social    
• Partner-led channels    
• P&L (profit and loss)    
• Pop-over    
• Pop-under    
• Post-click conversion    
• Post-click tracking    
• Product-led channels    
• Re-targeting    
• ROAS (return on ad spend)    
• ROI (return on investment)    
• SEM (search engine marketing)    
• SEO (search engine optimization)    
• Social media marketing    
• SMBs (small and medium businesses)    
• Targeting    
• Un-targeting    

完整文档下载链接（Google Drive）：

https://drive.google.com/file/d/1LvHK5GIrpw6sgn3Cj04qSlpcsEnm0lMa/view?usp=sharing

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