熊猫出海编辑团队
Unity Ads is the advertising network built into the Unity ecosystem, reaching players inside thousands of mobile games. For game studios and app developers, it is a core user acquisition (UA) channel – players see your ad while playing another game, often as rewarded video. This guide covers the advertiser side of Unity Ads.
Who it suits
- Mobile game publishers (hyper-casual to mid-core and strategy).
- Non-game apps targeting gamers.
- Studios already using Unity LevelPlay for monetization who want to buy traffic as well.
Account opening with PandaWM
- Confirm the app is live on Google Play and/or the App Store.
- Open the advertiser account through our agency channel; you get access and keep data.
- Integrate an MMP (AppsFlyer, Adjust, etc.) and post-install events.
- Prepare creatives and launch.
Campaign types
- CPI campaigns – bid per install.
- ROAS campaigns – optimize for revenue once data is sufficient.
- Retention campaigns – optimize for day-N retention.
Creative formats
- Rewarded and interstitial video.
- Playable ads – mini demos of your game.
- End cards with clear store buttons.
Using the Unity Ads dashboard
Monitor installs, CPI, retention and ROAS by country, source app and creative. Use source-level bidding to raise or lower bids for specific apps.
Optimization tips
- Launch with 5+ creatives, including at least one playable.
- Lift bids in tier-1 markets once ROAS is proven.
- Blacklist sources with poor retention.
- Move from CPI to ROAS bidding when you have enough purchase data.
Search demand snapshot
Semrush data pulled on 6 Nov 2026 (US database unless noted). Volumes are monthly estimates.
| Keyword | Monthly volume | KD | CPC (USD) |
|---|---|---|---|
| unity ads | 1,300 | 48 | 30.07 |
| unity 3d ads | 880 | 41 | 30.07 |
| ads in unity | 110 | 38 | 30.07 |
| unity ads dashboard | 30 | 41 | 57.49 |
Frequently asked questions
Do I need to build my game in Unity?
No. Unity Ads campaigns can promote apps built with any engine.
Unity Ads or AppLovin?
Most UA teams test both. See our AppLovin guide.
Minimum budget?
Set by Unity; confirmed during consultation.
Who owns the data?
You do.
Talk to PandaWM about Unity Ads
PandaWM (熊猫出海) is a Hong Kong overseas advertising agency. We open Unity Ads advertising accounts through our agency channel: the account is registered under the agency, while usage rights and all ad data belong to you. This is not buying, renting or selling accounts. You can choose account opening only or fully managed campaigns, and plans are confirmed after a consultation.
- WhatsApp: https://wa.me/85259048602
- Telegram: https://t.me/PANDA0134
- WeChat: szcwh99 (微信：szcwh99) – or scan the WeChat QR code below
微信扫一扫打赏
支付宝扫一扫打赏
