Last updated: 2026-10-26
Short answer: nobody — not Meta, Google or TikTok — publishes a fixed ad price list for the Philippines. You set budgets and the platforms run auctions. What an advertising agency in the Philippines actually sells is time, skill and creative, which should appear as its own line on the quotation. This guide shows how to read such a quotation line by line.
1. Reading an agency quotation
| Quotation line | What it should say | Question to ask |
|---|---|---|
| Ad spend | Amount paid to Meta/Google/TikTok | Is it billed to my card or passed through? |
| Management fee | Fixed or % of spend | What tasks are included? |
| Creative | Number of videos/images | How many revisions? |
| Setup | Tracking, accounts, landing pages | Who owns the result? |
| Reporting | Frequency and KPIs | Can I see a sample? |
1.1 A transparent quote is a good sign
If the agency bundles everything into one “package price”, ask it to separate media from services so you can see where the money goes.
2. How each platform turns budget into ads
- Meta: choose a daily or lifetime budget; across a calendar week Meta will not exceed seven times a daily budget. Boosting from a Page is the simplest route; Ads Manager unlocks lead and sales objectives.
- Google Ads: an average daily budget, with a monthly ceiling of 30.4 times that figure. Search clicks are priced in an auction decided by Ad Rank.
- TikTok: budgets at campaign or ad-group level and bidding strategies documented in the TikTok Ads Help Center.
2.1 Why we avoid “average Facebook ads pricing” figures
Costs differ by objective, audience and creative, and change over time. A short test campaign gives you numbers you can trust.
3. Vetting a digital marketing agency in the Philippines
Ask for references in your industry, a sample report and proof of platform credentials such as Google Partner or a listing in Meta’s Business Partners directory. Confirm that lead data collection complies with the Data Privacy Act of 2012.
3.1 Deal-breakers
Offers to run your ads on the agency’s own or rented accounts, or to “guarantee approval” for restricted products, put your brand at risk and violate platform rules.
4. Quotation checklist
- Ad spend separated from fees
- Scope of management tasks listed
- Creative quantities stated
- Accounts set up in your company’s name
- Sample report provided
- Data Privacy Act compliance addressed
Self-check: how transparent is this quotation?（tick what applies to you; this is a self-check only, not a platform review result）
Frequently Asked Questions (FAQ)
Is it cheaper to hire a freelancer than an agency in the Philippines?
Not always; compare the scope, accountability and access arrangements, not just the fee.
Should ad spend go through the agency’s card?
Paying platforms directly from your own billing is often the most transparent option.
Does PandaWM rent ad accounts?
No. PandaWM helps open official accounts under your business and never sells or rents accounts.
How do I get a PandaWM quote?
Contact PandaWM; pricing is confirmed per scope.
5. Request a scoped quote from PandaWM (熊猫出海)
PandaWM opens official Meta, Google and TikTok ad accounts in the client’s own name and manages campaigns for Philippine brands and for overseas brands entering the Philippines. We confirm pricing per project.
👉 Contact PandaWM / Meta Ads service / Google Ads service / TikTok Ads service
6. Related pages
- Meta Ads service – PandaWM
- Google Ads service – PandaWM
- TikTok Ads service – PandaWM
- Facebook Ads Account Opening Guide 2026
Official sources consulted (checked 26 October 2026)
- About budgets
- The difference between boosted posts and Meta ads
- Meta Business Partners
- Set and change an average daily budget
- About Ad Rank
- How to become a Google Partner or Premier Partner
- TikTok Ads Help Center
- Meta Advertising Standards
Cite this page: PandaWM (熊猫出海) pandawm.com
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