Facebook New Ad Account Launch Strategy (2025 Latest Algorithm Recommendations)
If you are using a brand new ad account or an account with no spending history, remember not to start with “conversion ads”!
Follow the 【Two-Step Strategy】 below to effectively avoid account restrictions and improve ad performance and stability:
✅ Step 1 | Warm up the account with “Engagement Ads” Why?
New accounts have no ad history, and Facebook’s system will consider you high risk. Running conversion ads right away can lead to restrictions.
Solution:
First, create an “Engagement Campaign” to accumulate spending records and build system trust.
**Budget recommendation:** about $10
You can start spending a few dollars and proceed to the next step without waiting 1-2 days.
Recommended engagement content:
Carousel images
Short videos
Topics that spark discussion (moderate controversy)
✅ Step 2 | Launch “Conversion Ads” to boost conversions
Once the engagement ads start spending budget, you can create the official “Conversion Campaign,” such as:
Sales
Messages
Lead Forms
At this point, your account has “spending footprints,” increasing system trust, which helps make ad delivery more stable and effective.
⚠️ Notes (recommended to save):
Avoid frequent changes to ad content within the first 48 hours
Do not frequently switch IPs, devices, or login locations
Do not set target audiences too narrowly; leave room for learning
Avoid sensitive words: such as “Buy Now,” “100% Guarantee,” “Limited Time Offer,” and other sensitive expressions

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随着Facebook营销的不断发展,企业对广告投放和资产管理的需求也日益提升。FB商务管理平台的出现,为企业提供了一个全新的管理范式,帮助企业更加高效、安全、灵活地开展FB营销。
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未来,FB生态必将进一步繁荣和进化,为企业带来更多营销机遇和挑战。唯有与时俱进,紧跟技术与工具的创新步伐,并将之与企业的营销战略和管理实践深度融合,方能在FB这片蓝海中,乘风破浪,抢占先机。而FB商务管理平台,正是企业驾驭这一波数字营销浪潮的重要利器。让我们拥抱FB营销的新时代,运用好这一高效管理工具,携手开创品牌传播的新篇章!

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