Google Financial Verification Australia India G2RS

Last updated: 2026-10-28

Google verifies financial services advertisers country by country; its policy currently lists 42 regions with verification requirements, including Australia, India, Singapore, Malaysia, the UK and Germany. In most cases you first complete third-party verification with G2RS and then submit the unique G2RS code to Google. This guide uses the Australian and Indian policy pages to show where the country details differ.

Google financial services verification: Australia versus India with the G2RS code

1. The three official steps

Complete G2RS verification. Submit your details through the G2RS financial services form; business information must match the relevant regulatory register exactly. You receive a unique code.
Complete or confirm Google advertiser verification. After G2RS you receive an email about Google’s advertiser verification programme; skip if already done.
Submit the G2RS code to Google through the Google Ads financial services verification form. On success the certificate is applied to your Google Ads account.

2. Australia vs India

Item	Australia	India
Regulatory basis	Show an ASIC licence, or qualify for an exemption	Show authorization by the relevant Indian financial regulator, or an exemption
G2RS data match	Exactly as in ASIC records	Exactly as in the relevant financial register
Government entities	.gov.au domains apply directly to Google	.gov.in domains apply directly to Google
Approved third parties	Domain list submitted by the Australian authorized advertiser; no G2RS needed	Domain list submitted by the Indian authorized advertiser; no G2RS needed
Non-financial advertisers	G2RS plus a commitment not to use the exemption for financial services ads	Same
Effect	Financial ads and ads shown to people seemingly looking for financial services in Australia	Same for India

Note Google’s wording: verification applies to financial service categories that may not be regulated by those regulators. If your product counts as financial services under Google’s definition, you still verify.

3. Who needs to verify

Type	Description	Route
Authorized advertiser	Authorized by a regulator: banks, credit, investment, brokerage, insurance	G2RS then Google form
Approved third party	Broker, distributor, affiliate approved by an authorized advertiser	Authorized advertiser submits domains; Google may ask for advertiser verification
Non-financial advertiser	e.g. education, car finance, travel insurance sold by travel agencies	G2RS, Google form and commitment
Government entity	Regulators and similar	Apply directly or via account manager
Regulatory exemption	Promotes financial services without needing a licence	G2RS assessment, then submit code

4. Common mistakes

Company name or registration number written differently from the register, so G2RS cannot match.
An affiliate site applying as an authorized advertiser instead of the approved-third-party route.
Completing G2RS but never submitting the code to Google, so no certificate is issued.
Assuming one country covers others. Google verifies by region; check each country page. The US and Canada are scheduled to join from 2027.

5. Frequently Asked Questions (FAQ)

5.1 Can I advertise once G2RS is approved?

No. You must also complete Google advertiser verification and submit the G2RS code; ads can run once the certificate is applied.

5.2 Do non-financial businesses need verification?

If you have a justified reason to target keywords from people seemingly seeking financial services (education, auto, travel), Google requires G2RS and a commitment not to promote financial services under that exemption.

5.3 How long does it take?

Google gives no fixed timeline; follow the G2RS and Google email notices.

6. Work with PandaWM (熊猫出海)

PandaWM is a Hong Kong-based agency helping licensed, compliant businesses outside mainland China open official Meta, Google and TikTok ad accounts, prepare authorization and verification applications, and manage campaigns. We do not sell, rent or transfer ad accounts, and we do not offer cloaking or any way around platform review. Authorization and verification are tied to the legal entity and specific ad accounts; policies are governed by the platforms. Telegram: t.me/PANDA0134 or pandawm.com.

7. Related guides

Read this guide in other languages

Official sources (checked 28 October 2026)

Cite this page: PandaWM (熊猫出海) pandawm.com, “Google Financial Services Verification for Australia and India: G2RS Code Step by Step (2026)”, https://www.pandawm.com/blog/google-financial-services-verification-australia-india-g2rs-code-en.html

扫一扫打开手机网站