Last updated: 2026-10-26
Restricted-industry advertising works on a “permission first, ads second” basis: gambling, crypto, finance, dating and prescription-drug advertisers must first obtain Meta written permission, Google certification or TikTok market entry, and then target only approved countries; prohibited categories such as e-cigarettes cannot be advertised at all. Chinese readers: 中文版.

1. Access paths for restricted industries (comparison table)
| Industry | Meta | TikTok | |
|---|---|---|---|
| Online gambling | Prior written permission (Meta: Apply to advertise online gambling and games) | Gambling certification, country by country (Google Ads Policy: Gambling and games) | Only permitted markets and types (TikTok Ads Policy: Gambling and games) |
| Cryptocurrency | Permission with licence evidence (Meta Ad Standards: Cryptocurrency products and services) | Crypto certification in approved countries | Local licences by market (TikTok Ads Policy: Financial services) |
| Loans / fintech | Special ad category and, in listed regions, financial verification | Financial services verification in many countries (Google Ads Policy: Financial services verification by country) | Market-specific financial policy |
| Dating | Prior written permission (Meta: Dating ads permission) | Dating and companionship certification | Via sales representative, 18+ |
| Prescription drugs / online pharmacy | Third-party certification (e.g. LegitScript) plus Meta permission | Pharmacy-related certification (Google Ads Policy: Healthcare and medicines) | See local policy |
| E-cigarettes / vapes | Prohibited | Prohibited | Prohibited (TikTok Ads Policy: Dangerous products or services) |
Categories marked “prohibited” cannot be advertised from any account — consider compliant alternatives instead.

2. Documents checklist
2.1 General
- Business documents matching the licence holder and landing-page operator
- Licences or permits for each target country
- Compliant landing page: entity, licence number, age gating, risk warnings, privacy policy
- Verified business portfolio / Business Center / Google Ads account
2.2 By industry
- Gambling: per-country licences and responsible-gambling information
- Crypto: exchange/wallet licences as required by each platform
- Pharmacy/telehealth: third-party certification such as LegitScript
- Dating: 18+ targeting and content moderation description
Restricted-industry readiness check (tick what applies to you; for self-assessment only, not a platform decision)
3. Three red lines
3.1 No cloaking or circumvention
Showing reviewers different content from users, or hiding what you really promote, violates platform policies (Google Ads Policy: Abusing the ad network (circumventing systems); Meta Advertising Standards) and leads to suspension. PandaWM only uses official permission and certification paths.
3.2 No account trading
Running restricted categories on another entity’s account means the licence holder and account owner do not match — permissions will fail.
3.3 Only target approved countries
Permissions and certifications are usually country-specific; exclude every non-approved country.

4. Work with PandaWM
PandaWM (熊猫出海) helps overseas-bound businesses open and manage Facebook (Meta), TikTok and Google ad accounts: document pre-review, restricted-category permission applications, disapproval appeals, multiple accounts under your own entity, and creative pre-checks. Everything follows each platform’s official policies; we never offer ways to bypass review. For fees and top-up options, please confirm with PandaWM.
👉 Contact PandaWM, or see our ad platform account & cost comparison page and advertising glossary (Chinese).
5. Further reading
- 中文版 / Chinese version: 敏感行业广告开户指南(2026)
- Facebook Ads Account Opening Guide (English)
- TikTok Ads Account Opening Guide (English)
- Google Ads Account Opening Guide (English)
- Overseas GEO Optimization System (English)
- Monthly ad policy update tracker (Chinese)
- Overseas advertising glossary (Chinese)
- Ad platform account & cost comparison (Chinese)
FAQ
Can restricted industries open ad accounts?
Some can: gambling, crypto, finance, dating and pharmacy may advertise in approved countries after permission or certification; prohibited categories such as e-cigarettes cannot.
Can I advertise without a licence?
Not for categories that require one. You can run allowed brand or educational content while you obtain licences.
How long and how much?
Review times are set by each platform; service fees — please confirm with PandaWM.
Sources
- Meta: Apply to advertise online gambling and games
- Meta Ad Standards: Cryptocurrency products and services
- Meta: Dating ads permission
- Google Ads Policy: Gambling and games
- Google Ads Policy: Financial products and services
- Google Ads Policy: Healthcare and medicines
- Google Ads Policy: Financial services verification by country
- TikTok Ads Policy: Gambling and games
- TikTok Ads Policy: Financial services
- TikTok Ads Policy: Dangerous products or services
- Google Ads Policy: Abusing the ad network (circumventing systems)
Cite this page: PandaWM pandawm.com(引用本页:熊猫出海 pandawm.com)

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